Demographics online dating sites
As the number of single people grows and the popularity of online dating rises, advertisers could benefit from marketing on online dating platforms.
In 2005, nearly one-third of Americans believed that those who used online dating services were desperate.
This means that 90% of Match Group’s users will be exposed to advertisements between swipes and connections on the free versions of its platforms.
Marketers can place advertisements in dating apps with confidence that the ads will be seen by a large audience. For straight couples, that number is closer to 1 in every 4 couples.
The convenience of online dating paired with the universal pursuit of love has made dating websites and apps extremely popular platforms with large user bases and plenty of marketing opportunities.
Online dating is growing in popularity among adults over 50, too.
For individuals between the ages 55 and 64, online dating usage has doubled from 6% and 12% between 2013 to 2015.
Ten years later, that belief is held by less than one-fourth of the population.
The decreasing stigma surrounding online dating will lead to increased adoption and new opportunities for marketers.
of Americans were looking for connections through websites and apps.